At URBANO, we believe that every baby deserves the purest care from day one. Founded with love and driven by purpose, our mission is to provide parents with thoughtfully designed baby products that prioritize safety, comfort, and wellness.

From our flagship Baby Bath Water Filter to upcoming essentials, we’re committed to offering solutions that protect delicate skin and support healthy development. Our products are crafted with care, using baby-safe materials, tested standards, and backed by real parent feedback.

We’re proud to serve families across the USA with clean, gentle, and trusted products — because your baby’s wellbeing is at the heart of everything we do.

URBANO – Gentle Care. Pure Love.